What is the life of a student brand ambassador? This page will explore the monthly tasks and requirements of a campus representative for Alani Nutrition, "a vibrant health-and-wellness brand focused on empowering your every move."
Welcome to my page! I am a second-year journalism major and design and media minor at The University of Georgia. I have experience with a variety of digital marketing tools, including Photoshop, Canva and Adobe Illustrator for graphic design. Yet, my passion is being on camera to market products on social platforms such as TikTok and Instagram Reels.
The journey to becoming a student brand ambassador came from my multiple leadership positions in The Red & Black, an Athens-based newspaper. I began as a culture contributor for The Red & Black, where I interviewed renowned bands such as Futurebirds, Mt. Joy and Underground Springhouse. I learned to showcase stories on multiple platforms, such as TikTok and Instagram reels.
Davenport then became the TikTok taste tester for the Eat & Drink beat of the newspaper. As a sophomore, Davenport was selected to serve as The Red & Black Audience Engagement Editor. Daily, she selects the top stories and curates the newsletter for subscribers. The role also includes promoting the newspaper to prospective members and generating ideas for how the newspaper can reach the most audience members in the best way.
In August 2023, she was chosen as a collegiate ambassador for the energy drink company, Alani Nutrition. Shortly after, Davenport continued at The Red & Black as their Social Media Video Editor, curating weekly videos complimented by news stories.